Case Study / Healthtech

AstraZeneca and PRB

WHAT WE DID
  • UX Research
  • UX Design
  • Product Design
  • Web Development
AstraZeneca and PRB

About our Clients

AstraZeneca is a global, science-led biopharmaceutical business and their innovative medicines are used by millions of patients worldwide. The Population Reference Bureau works to improve the well-being of people everywhere by promoting informed decisions about population, health, and the environment.

Prototype

Dream In Color collaborated with AstraZeneca and The Population Reference Bureau to create an interactive data tool for students, government, educators, other nonprofits to promote international awareness of non-communicable diseases.

Just wanted to send a quick note to let you all know that we had a very successful event in NYC this afternoon.

I did a demo on the database and it was a big hit!!! We also told all the participants to check out the web feature as well.

Toshiko Kaneda
Population Reference Bureau

The Impact

Our team lead both the creative direction and technical execution for this project which was highly rewarding to work on due to its impact and the overall technical challenges we managed to overcome. Being that the data was pulled from sources all over the world and most of the survey data was published inconsistently (some every 1-2, 3-5, or 6-7 years) this made figuring out a consistent way to visualize the charts particularly challenging.

We managed to overcome this by creating rules and simple filters to prompt the user on the best ways and formats to retrieve their desired data set. We used a branded color palette and customized Material Design components to expedite the timeline for a conference that was quickly approaching.

Overall, the overarching question that our team asked consistently was - "what is the ideal way for users to experience this platform"? Our design and development solutions came soon after the research was completed.

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